POSITION SUMMARY:
Under the supervision of the Supervisor
of Digital and Visual Communications, this position is primarily responsible
for digital engagement in support of Prince George’s County Public Schools
(PGCPS). The Digital and Visual Communications Specialist will enhance video
communications, social media initiatives and related efforts.
DUTIES and RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Create social media campaigns in
support of brand and marketing initiatives that engage prospects and
effectively communicate the value of PGCPS;
Create video and graphic content for
social media;
Contribute
creative design and development, production and editing skills and expertise to
video communications projects;
Use
online tools and other metrics to evaluate the effectiveness of digital communications
and engagement efforts;
Participate
in brainstorming sessions, presentations, and team meetings; and
Perform
other duties as assigned.
QUALIFICATIONS:The requirements listed below are representative of the knowledge, skill, and/or ability required.
Successful
work experience in social media tools, photo and video editing software, and web
content management and design resources;
Demonstrated
skills in complex communications issues involving multiple audiences, critical
deadlines, and intricate logistical planning;
Skill
in respectful and sensitive communication with people at all levels within an
organization who are diverse in their cultures, language groups and abilities;
Strong
working knowledge of web platforms, HTML, email and other web-related skills;
Ability
to multi-task and work in a team setting;
Ability
to define and meet deadlines;
Proficient
in MS Office, Adobe Creative Suite and/or other design software, and Final Cut
Pro or similar software; and
Familiarity
with AP style.
EDUCATION and/or EXPERIENCE REQUIREMENTS:
Bachelor’s degree from an accredited college or university in
Communications, Radio/TV and Film, Journalism, or a related field; with one to two
years related experience; any equivalent combination of experience and training
that provides the required knowledge, skills and abilities.
CERTIFICATION REQUIREMENTS:
None Required.
SUPERVISORY RESPONSIBILITIES:
No direct supervisory responsibilities.
PHYSICAL DEMANDS:
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to stand, talk, hear, walk, sit, and use fingers, tools or controls. The employee is occasionally required to reach with hands and arms and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision such as to read handwritten or typed material, the ability to adjust focus, and depth perception. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
WORKING ENVIRONMENT:
The work environment characteristics are representative of those an employee encounters while performing the essential functions of the job.
ADDITIONAL INFORMATION:
None.